Best Practices for Transportation Agency Use of Social Media (2013)

Publisher: CRC Press
Publication Year: 2013
External Link: https://www.crcpress.com/Best-Practices-for-Transportation-Agency-Use-of-Social-Media/Bregman-Watkins/p/book/9781466568600
Resource Summary: The textbook provides explores various social media platforms and tools, with examples of how transportation organizations use each platform. Using a series of interviews, it illustrates what innovative agencies are doing to leverage social media tools to provide better service. It reveals lessons learned from various transportation agencies, including a regional airport, city and state departments of transportation, and municipal transit agencies. 

Change Forces
  • Changing Demographics
  • Customer Focus
  • Engaging with Stakeholders
  • Public Expectations
  • Public Information Requests
  • Technology Advancement
  • Workforce Evolution
Needs
  • Aligning Skills to Needs
  • Collaboration
  • Communications
  • Data
  • Efficiency and Decision Support
  • Interpersonal
  • New Skills
  • Operations Focus
  • Shifting Responsibilities
  • Social Media and Crowdsourcing
  • Technology Adoption
  • Transparency
  • Younger Employees
Strategies
  • Technologies
  • Services
  • Partnerships
  • P3
  • Information and Data Management
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